Why Boise? It got us out of the mad Silicon Valley rush to a place where creativity flows more freely and where we can charge more reasonable rates based on a better economy--did we tell you it's beautiful out here?
Why "The Boyde Group?" Nope, there's not a "Boyde" among us, but there is a sense that everything should mean something...from the most simple phrase to the name we give ourselves.
There's a favorite poem among us written by an author whose pen name was "Nancy Boyd." The first woman to win a Pulitzer Prize for Poetry, our distinguished "Boyd" is the muse by which we all aspire to work. We work hard. We work long. And we love the words, emotions and atmosphere we create on behalf of our clients (and sometimes we even write a little for ourselves).
My candle burns at both ends;
it will not last the night;
but ah, my foes, and oh, my friends
- it gives a lovely light!
Edna St. Vincent Millay
