"We remain the most prosperous, powerful nation on Earth. Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished."
Cut that out and put that up on your fridge. You know what that means, right? Pinch yourself. You are still here. You are still in business or at least motivated to make business work. The economy has changed. Our audiences have changed. Everyone's needs and talking points have changed. But you still have a great product to sell. You still should be taking credit for getting up every day and making a go at your line of work. Your ideas are just as good as the day you were inspired by them--It's just time to make a few changes.
I don't have to tell you about the "cutting back" and "working smarter" part. But as a writer, I will remind you that the power of your words is stronger today than in any economy. People want to find out how you can make a difference to them. How can you save them money? How can you make their lives easier? How can your goods/services translate to the stress-free life they are yearning for?
Remember, your minds are no less inventive. Your goods and services no less needed than they were last week or last month or last year.
That said, go look over your existing copy and collateral. Think about the next piece of direct mail you send out. Then, use your words to let the people know you are open for business--and open to their needs.
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