OK. I was sure there had to be a marketing term for those quirky people you pass--usually at intersections--waving cardboard signs advertising new construction, a grand opening, a hot slice of pizza. So, I looked it up. They are actually called human directionals and sign spinners--and you see them everywhere...people walking back and forth-sometimes dancing-on the street corner waving, spinning, and flipping signs to lure your attention off the road and over to a hot, steaming pizza or that new smoothie business you've passed every day but didn't notice until now. Cute at first, but it's getting so their novelty is wearing off and I pay more attention to the people themselves..who they are, how they got there, and what the heck they must be thinking. My best guess...I've got to find another job!
Everyone is trying to get our attention. An overblown King Kong at the car dealership, pop up ads on the Internet, and now this. They've simply got to stop before it goes to far.
Wait. It already has...
Really, you have to see this:
http://robosignwavers.com/
No comments:
Post a Comment